Cynefin Simple domain renamed Obvious domain

The Cynefin Framework is a sufficient but always partial view of reality. As additional information arrives and new insights emerge, adjustments are made to reflect the real world.

Recent thinking recognizes that in all 4 domains a few,  simple rules seem to guide behaviour. By “simple”, we mean an action that can be easily carried out.  Examples are applying a rule-of-thumb heuristic, following a straight-forward process, or performing an entrained habit.

Unfortunately, the word “Simple” has been associated with one of the domains. Consequently, Dave Snowden decided to rename Simple domain to Obvious domain. When describing the Cynefin framework in terms of Cause & Effect relationships, “Obvious” carries the same meaning – clear, straight-forward.


Cynefin Cause & Effect


Existing graphics, diagrams, and videos will be updated over time.