Family Business

Intractable Problem: Surviving/thriving in a VUCA world

VUCA

Volatile: supply chain fluctuations, talent pool

Uncertain: fuzzy information about family member aspirations, looking to grow the next development phase but are uncertain which opportunities to pursue or how to execute

Complex: emotional, fickle customer buying decisions, go with what’s hot, Tipping point, Butterfly effect, Viral marketing

Existing product or service is no longer in demand or perhaps rendered obsolete

 

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